If you’ve recently developed a brand that you’re proud of, the chances are that you’ve already given a lot of thought as to how you want your signage to reflect it. After all, signs can tell a customer a lot about what you sell, produce, manufacture or even believe in, and as such, deserve special attention. But, even if you have plenty of ideas yourself, it’s important to consider a number of different factors when designing the ideal signage for your business, to make sure you get it right.
Here are 6 things to keep in mind when designing neon signs (or any kind of sign) for your business:
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1. What your signage will be exposed to
If your sign will be erected outside, consider what environmental factors it may be exposed to, and discuss suitable materials for the sign to be made from with your chosen signage company.
2. The size of your sign
Unless you’re really restricted in terms of where your sign will fit inside or outside of your business, you should always go for the biggest sign possible. Provided your budget will stretch that far, big is always better in terms of attracting attention and clearly advertising a business.
3. How many signs you have
Why limit yourself to just one sign? With signs being such an effective form of advertising, the more you can have (without being silly about it!), the better it will be for your business. Remember that this only applies to professionally made signs; poorly made signs will likely serve only to detract from your business and the more you have of them, the worse it will be.
4. Spacing on the sign
The most important thing is that the name of your business is clearly displayed on the sign, and that it can be read easily without any confusion or doubt over the spelling, for example. Spacing is crucial on signage, and while you might be tempted to try and squeeze more words onto it, if they can’t be read clearly, they’re as good as useless.
5. Your choice of sign maker
It’s always best to work with a local sign maker where possible, and one that has plenty of experience with similar industries to yours, or creating signs similar to that which you require.
Signs are a big investment, so it pays to select your sign maker carefully.
6. Clutter
Check the design of your sign one last time before your chosen company start making it, and ensure that it contains all the relevant information, without saying too much. Sometimes, a cluttered sign can be very distracting for the person looking at it, and provided it says what you need it to say, less may well be more.
Whether you opt for glitzy and colourful neon signs, or flex face signs, it can be hugely helpful to seek feedback before going ahead with a final design, and who knows, your customers, employees and even sign making companies (who are all well placed to help you decide whether your signage ticks all of the right boxes, by the way), might just come up with an idea you hadn’t considered, but which could prove highly effective.
