Attracting customers to a small business is a mammoth task. Every business has some targeted customers, which they are aware. Hence, small business holders should construct a path that leads to their target. Let us explore this path.
Firstly, know who you are
The customers should know about you. Tell them that you exist. No business-big or small, can make headway until their customers know that they exist? Only when they know about you, they will reach out to you. This is how trade starts and flourishes. Therefore, tell your tale your style (unique marketing style).
Talk about your Work
It is true that your work should speak for itself, but prior to the testing they are required to learn about the kind of services or products you have on offer.
Be yourself, be Unique
Just no two people are alike, same theory applies to your business as well. You should not ape anyone and create uniqueness in every facet of the work you do. First impression is the last impression. This phrase applies to everything in life including business. So, be unique.
Identify the Changing Trend
Change is the law of nature. Those who do not change with changing environment or adapt fail miserably. Small business holders need to identify the changes and make necessary amendments in order to make new customers or retain the existing. You can accomplish and explore the trend by carrying out market research. This would give an insight into the minds of the customers- their tastes and their inclination. Customers are never loyal. They drift where they find better offers. So, what should you do?
Create Lucrative Offers
Customers are never loyal. They drift where they find better offers. So, what should you do? Roll out offers. The most lucrative offer any customer would love is discount. Keep a discount and meet your target. You can add up a coupon with each trade or mailing your customers monthly specials. It should be unique enough to lure them (not something already offered by some competitors). Exclusive discounts and rewards to the most valued customers are given.
Treat them with Good Services
A customer would love personalized attention. They would feel like a prized possession. In this way, half of the work gets accomplished and the rest your product will do.
In an era of digitalization, you can keep in touch with your customers via the underneath means:
v Use email to communicate
v Mail a Newsletter comprising your latest offers
v Send greetings on special occasions
v Make a call
Deliver what is Expected
Make sure that whatever you claim with your product/services has to deliver to the customers. Remember they are your mobile advertisements. If they like your product/services, they will talk about it in good faith and this in turn will add to your existing customer list. Often small businesses thrive on word-of-mouth.
Add the Advertising
Finally, advertising. Advertise everywhere: newspapers, magazines, internet and more. The most effective amongst these is local listing in business directories. Get your business registered on local business directories; most of them do free listing. Listing on yellow pages is also helpful.